AI health coach + provider network in one loop to prevent diabetes complications
Zia, our AI health coach, guides people with diabetes from their own data; Anton brings dietitians and foot-care experts into the same loop.
B2C subscriptions today; insurers pay per-employee prevention packages + claim-savings share; pharma pays for awareness and real-world data.
Diabetes costs sit in complications. Patients are alone between visits, providers lack continuous data, early warning signs go unseen.
2023 Anton launch · Feb 2026 Zia launch · 10k users by Sep 2026 · signed NN pilot · Q1 2027: first pharma deals, NN pilot live, next round
Daily AI coaching on your own data, linked to your dietitian and foot-care pro. People switch: advice is personal and a human acts on it.
Omada Health, Virta (US-only); Spectrum.Life, Liva, Sidekick (EU); generic apps (Noom, mySugr). None runs the same closed-loop model.
Zia: AI health coach on the user's own health data, curated by our dietitian. Anton: client-management system for preventive providers.
Introductions to insurers, large employers and pharma companies with metabolic portfolios in CEE/EU; investors for our Q1 2027 round; mentoring on scaling B2B health sales. ( Mainly insurers, we are good with pharma )
One loop of patient, provider and payer: real-world data for pharma, fewer costly complications for insurers (€1 in prevention returns €14).
People with T2D, T1D, prediabetes, insulin resistance or overweight (users); insurers, large employers and pharma companies (payers).
Low-cost B2C seeds the loop; once an insurer joins, it fuels the flywheel: more users, providers and a continuous data pipeline for pharma.
EU prevention via insurers: TAM €5.35B / SAM €2.14B / SOM €600M. Pharma real-world data: $2.0–5.4B global, our segment $110–540M.
Flywheel: Meta/TikTok, SEO, 30-day challenges; insurers and provider referrals bring members; more data, better coaching, more referrals.
