Wellness Brand rooted in Ayurveda
Somii makes Ayurvedic inspired dissolvable oral strips, one for the morning, one for the night.
DTC at £34.99 single / £64.99 bundle. Own e-commerce, full margin. Wholesale at £18 to studios from Month 4.
People want to feel better. they just can't keep up. Modern wellness is built around effort, not ease, capsules, powders and routines.
An AM and a PM oral thin film. Ayurvedic botanicals, rigorously formulated by a medical doctor.
Gummies dominate UK wellness; capsules and powders own the rest. There’s no premium Ayurvedic oral-strip brand in the UK.
We offer oral dissolving strips, one for day and one for night, with Ayurvedic botanicals in a synergistic stack.
We compete on adherence, not ingredients, the axis nobody else is fighting on.
With or without investment — figures provided by the founders.
We need an investor to help s with our launch but also to launch our next 2 SKUs
UK women 25–40, health-conscious, convenience- driven, premium-willing. Under-35s lead all age groups at 83% supplement usage.
Studio seeding to wellness voices our customers trust. Launch activation at raye the store. Organic reach with paid social.
£3.8BUK supplements, growing 7–10% CAGR to £6B+ by 2030. ~£950M is women 25–40 in herbal & natural formats. Somii's entry wedge: ~£48M.
We will be doing a lot of in person events, we have booked ourselves at ideafest the biggest festival for entrepreneurs to showcase.
